STORIES OF BEAUTY, SINCE 1958 The quality craftsmanship is the mantra of the company and has been passed down from generation to generation, just like most family traditions. Bicego was founded by Marco’s father, but from January 2000, Marco transformed it into a brand. The authenticity of Marco’s creations isn’t only in the fact that they are handmade but in the organic nature of the forms that they have. Nature is beautiful because it is imperfect and in its imperfection, there is harmony, equilibrium and fluidity. These are the factors that Marco puts into his intuitions and what the craftsmen do to create the jewels.